The aim is to have achieved this goal by 2030. Thus promoting and educating South Africans to contribute to this goal. Awareness is created to inform the consumers the need to recycle and the landfill space which is not going to be available for much longer due to the gas-emissions. The Zero Plastics to Landfill is a South African initiative and part of Plastics|SA, thus the corporate colours red, green and blue form part of this portfolio.