Creative Director

17

years of managing
a small niche agency

36

years of industry
experience


Thank you for taking the time to view my resume.

I started with graphic design at the age of 19, learning the discipline of design from working on the tables and took that discipline over to technology.

I am passionate about creative thinking whether conceptual or creating a beautiful creative environment. I love to create, constantly. I believe in trust, appreciation and inspiration and that also shows in my work, my relationships with my clients and my team. As a designer, I believe in perfection, to stand out, to be trustworthy and delivering excellent work. I lectured the graduate graphic design students giving them insight into the industry and their creative capablities.

I started my own small niche agency 17 years ago. Doing marketing, sales, representing the company as the senior creative, liasing with my clients, delicating work to my partner|team, presented our conceptual campaigns, quotations, invoices, cash flow, right down to delivering the end product and administration.

I have experience in a wide variety of industries and worked with clients such as Imperial Logistics, Imperial Health Sciences, Imperial Managed Logistics, The UAEU, Adcock Ingram, Sanofi Pasteur, Plastics|SA, KPMG, Miss Earth South Africa (to name a few) and also worked with clients on an international scope.

I look forward to working with you and walking side by side building your brand and visual image.

SKILLS

Art Direction 95%

Creative Direction 95%

Graphic Design 95%

Entrepreneur 90%

Conceptual Design 95%

Client Relationships 95%

Motivator 85%

Leadership 85%

CommunicationS kills 95%

Deadlines 95%


CAREER

2003 TO CURRENT

MANAGING DIRECTOR | CLIENT LIAISON | CREATIVE DIRECTOR | GRAPHIC DESIGNER (Co-Owner)

RED Creative Studio cc

RESPONSIBILITIES

  • Branding, events, brochures, stands, training, web and social branding, presentations, expo's, competitions, adverts, billboards, signage, illustrations, photo editing ...
  • Meeting with clients to discuss their needs, the purpose and who they need to reach, make suggestions how to achieve this and brainstorm ideas - focusing on client centricity
  • Managed quotations, track deadlines, presented creative work, quality control. invoicing, administration and follow up with suppliers on deliveries
  • Represented the agency as senior creative leader to clients and the industry
  • Stay up-to-date with new technology
  • Motivator and leadership abilities with strong communication skills
  • Motivated great effective and creative output to build the agency's identity and create trust with our clients
  • Expanded and refined the agency's creative capabilities and growth

1984 TO 2003

CREATIVE DIRECTOR | SENIOR GRAPHIC DESIGNER

Nicola-J Advertising and Promotions

RESPONSIBILITIES

  • Starting up an in-house studio. Liasing with all clients on briefs, concepts, branding, execution of artwork, kept track of timelines, feedback to management, created a support team of suppliers, profits and invoicing, made the studio a profitable entity.

LECTURE GRADUATE GRAPHIC DESIGN STUDENTS

AAA School of Advertising

RESPONSIBILITIES

  • The final year to prepare students for the industry, working closely with the copywriters, multimedia, art directors and marketing students to present campaigns to real clients. Execute modules, briefs, guide them through their concepts, execution, reproduction, paper choices, presentation skills and portfolio presentations. Always working closely with top agencies in the industry to create awareness of talent.
achievements

Student Loerie Award | Student selected to join an agency in Paris

SENIOR GRAPHIC DESIGNER

Diagonal Street Communications, JHB

RESPONSIBILITIES

  • Responsibilities: briefs from art director and|or clients, generate concepts, editing of images and create brands for well-known companies.

SENIOR DESIGNER | ART DIRECTION | TEAM LEADER

Sanlam HO Cape Town

RESPONSIBILITIES

  • Was promoted to start graphic and conceptual design in the department and taking responsibility in leading the team in high-pressured deadlines, overseeing the complete process - quality control of creatives, film processing, liasing with inhouse clients up to handing film over to printers.
achievements

Award for the Most Outstanding Employee

SENIOR DESIGNER | BRAND ACTIVIST

Outspan International Centurion, HO

RESPONSIBILITIES

  • Received my first training on Apple. Responsibilities: Designed their first 42page magazine inclusive of creating a new look and new brand for the company in a tight deadline. All in-house branding, newsletters, adverts and promotional item branding.
achievements

Outstanding performance on design of brand and delivery on deadlines

SOFTWARE

Ai

ILLUSTRATOR

Ps

PHOTOSHOP

Id

INDESIGN

P

POWERPOINT

Fs

FUSE

Lr

LIGHTROOM

Dn

DIMENSION

An

ANIMATE


QUALIFICATIONS

DESIGN ELEMENTS & PRINCIPLES CERTIFICATE

AAA School of Advertising

DESCRIPTION

  • The principles of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety. The course was about learning how these principles of design work together to create something that is aesthetically pleasing and optimizes the user experience.
  • After completion, I was approached by the Creative Director to join AAA as the lecturer for the graduate students.
achievements

Award for the Most Outstanding Student - passed with 98%

MARKETING - CONSUMER BEHAVIOUR

AAA School of Advertising

DESCRIPTION

  • I felt the need to understand my target market when engaging with the consumer through visual communication - how they select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants - the underlying motives for those actions.
achievements

Certificate with distinction (International recognition)

APPRENTICESHIP OF 3 YEARS

Promedia

DESCRIPTION

  • Working on the tables prior to Apple MacIntosh - learned the disciplines of design, worked directly with typesetters, did the impositioning, making bromides, liased with lithography department, printers, and overlooked the artwork being printed in the factory. Learned the foundation of the overall proses.
achievements

Award for the best student with distinction


ABOUT ME

Interior Design | Decorating

Art Therapy | Painting

Kids and family

Music

Nature | Wine | Hiking | Cycling

Travelling

PERSONAL

W

SOUTH AFRICAN

54

1966.02.08

FEMALE

REFERENCES

Michelle Neilson | +27 82 651 6304

Marketing Executive, Imperial Logistics

"Marquerite Steyn is a highly skilled designer with deep experience and profound skill. A constant source of visual inspiration, she has a unique ability to interpret a brief and translate strategy and technical detail into a compelling visual narrative. Astute and detail oriented, she delivers on even the toughest deadline and is always mindful of quality, cost and impact."

Liza Ralph | +27 12 001 1914

Packaging SA

"Our stand is going to look AMAZING!!! Thank you so much Maggie, for your creativity, patience, suggestions and guidance. Definitely couldn't have done it without you."

Monya Vermaak | +27 79 155 6266

Plastics|SA

"So excited!!! The Annual Report 2016/2017 Our Footprint has been delivered. Thanks once again for yet another amazing annual report, all the long hours, the overtime, the one last change, all in keeping your customers happy."

Pauli Armstrong | +27 82 577 7456

Enkosi Advertising Agency

"Love Both Concepts!!! I just love it!!!!! Well done my Mags, as usual - you are the best!!"

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